MediaAlpha financials
$9.38+1.96%
Close Sep 29, 2026 · split-adjustedRevenue
Net income
Income statement & cash flow
| Fiscal year | FY25 Dec 31 | FY24 Dec 31 | FY23 Dec 31 | FY22 Dec 31 | FY21 Dec 31 | FY20 Dec 31 |
|---|---|---|---|---|---|---|
| Revenue | $1.11B | $864.7M | $388.1M | $459.1M | $645.3M | $584.8M |
| Gross profit | $167.5M | $143.6M | $66.7M | $70.1M | $101.5M | $85.4M |
| Gross margin | 15.0% | 16.6% | 17.2% | 15.3% | 15.7% | 14.6% |
| Operating income | $22.1M | $42.7M | -$39.9M | -$35.4M | $2.1M | $19.5M |
| Net income | $25.6M | $16.6M | -$40.4M | -$57.7M | -$5.3M | -$4.4M |
| Net margin | 2.3% | 1.9% | −10.4% | −12.6% | −0.8% | −0.7% |
| Diluted EPS | $0.39 | $0.31 | $-0.89 | $-1.37 | $-0.19 | $-0.14 |
| EBITDA | $38.8M | $49.4M | -$32.7M | -$29.2M | $5.5M | $23.0M |
| Operating cash flow | $65.6M | $45.9M | $20.2M | $28.3M | $28.6M | $51.4M |
| Free cash flow | $65.3M | $45.6M | $20.2M | $28.2M | $28.0M | $51.1M |
| Diluted shares | 66.8M | 53.0M | 45.6M | 41.9M | 61.3M | 32.1M |
Balance sheet
| Period end | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 | Dec 31 |
|---|---|---|---|---|---|---|
| Cash & equivalents | $46.9M | $43.3M | $17.3M | $14.5M | $50.6M | $23.6M |
| Short-term investments | $0.00 | $0.00 | $0.00 | $0.00 | — | — |
| Total debt | $153.4M | $162.4M | $174.3M | $183.1M | $186.8M | $182.7M |
| Total assets | $383.8M | $262.4M | $153.9M | $170.1M | $289.8M | $210.3M |
| Total liabilities | $413.0M | $308.7M | $248.3M | $256.2M | $351.4M | $315.5M |
| Shareholders' equity | -$29.2M | -$46.2M | -$94.4M | -$86.1M | -$61.6M | -$105.1M |
From SEC filings via Massive. Fiscal periods follow the company's own calendar; free cash flow is operating cash flow minus capital expenditure.
Sources: Massive / Polygon daily aggregates (split-adjusted) · SEC filings via Massive · FINRA settlements via Massive · Financial Modeling Prep. Figures are dated where shown; research is informational, not investment advice. Methodology