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NYSE · HOGConsumer DiscretionaryAutomotive & Transportation Equipment

Harley-Davidson, Inc. (HOG)

$33.32+0.76%
Close Nov 3, 2026 · split-adjusted
Nov 2, 2026$33.07▲ 21.98% in range
Nov 3, 2025Low $17.19 · High $33.07Nov 2, 2026
What changed · written from our data
As of Nov 3, 2026

Harley-Davidson closed at $33.32 on Nov 3, up 0.76% — matching its 52-week closing high. Volume of 3.2M shares was 1.39× its 20-day average (above normal).

Split-adjusted performance: +27.2% over one month, +32.7% over six months, +23.5% over one year.

In the quarter ended Jun 30, 2026, revenue was $1.23B, down 5.9% from a year earlier, with a net margin of 6.5%.

Short interest was 20.7M shares at the Oct 15 settlement, down 2.1% from the prior report (21.1% of float, 9.7 days to cover).

Market cap$3.47B104.1M shares
Revenue · quarter$1.23B−5.9% YoY
Diluted EPS$0.75−14.8% YoY
P/E · TTM17.1×P/S 0.8×
Net margin6.5%Gross 34.2%
Dividend yield2.25%$0.1875 last paid
52-week range17.19 – 33.320.0% from high
Volume3.2M1.39× 20-day avg
Volatility · 60d37.3%Annualised
Short % of float21.1%9.7 days to cover
Net cash-$346.7MCash $1.90B
Next earnings—Not scheduled
Split-adjusted performance
1W +13.2%1M +27.2%3M +27.2%6M +32.7%YTD +62.6%1Y +23.5%3Y +27.3%5Y −6.1%

Earnings reactions

History →

No reported quarters with price history yet.

Rank within Automotive & Transportation Equipment

Percentile among 104 companies (100 = best)

6-month momentum95
Revenue growth13
Net margin71
Value (low P/E)70
Size60

Industry medians: 6-month return −9.5%, revenue growth +10.8%, net margin 1.8%, P/E 20.8×.

Short interest

Details →
Shares short20.7M−2.1% vs prior
Days to cover9.7Settled Oct 15
% of float21.1%
Short vol. 10d61.6%of daily volume

Closest peers by size in Automotive & Transportation Equipment

CompanyPriceToday6MRev. growthNet marginP/EMkt cap
HOGHarley-Davidson$33.32+0.76%+32.7%−5.9%6.5%17.1$3.47B
PIIPolaris$62.90+0.53%−4.9%+10.9%1.9%—$3.58BCompare
ACHRArcher Aviation$4.13−0.96%−29.3%—−5264.0%—$3.18BCompare
GTXGarrett Motion$20.77+2.72%−20.5%+3.1%10.4%10.2$3.83BCompare
ATMUAtmus Filtration Technologies$47.83+0.36%−10.5%+16.4%12.1%18.1$3.90BCompare
THOThor Industries$77.41−2.62%+2.9%−8.4%1.8%22.5$4.00BCompare
DORMDorman Products, Inc. New$136.07−2.34%+13.8%+3.3%10.5%19.9$4.01BCompare
VGNTVersigent$40.69−0.71%——4.8%—$2.88BCompare
FLYFirefly Aerospace$17.02+4.45%−46.0%—−78.4%—$2.85BCompare

News about Harley-Davidson

All news →
Harley-Davidson: 3 Key Takeaways for Long-Term InvestorsThe Motley Fool · 1d ago▲ PositiveHarley-Davidson Stock After Q3: Should You Buy, Hold or Sell?Zacks Investment Research · 1d agoNeutralCompared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key MetricsZacks Investment Research · 5d ago▼ NegativeWhat Makes Harley-Davidson (HOG) a New Buy StockZacks Investment Research · 6d ago▲ PositiveOne Week Remains for Minnesota Technology Executives to Register for HMG Strategy’s Minneapolis SummitGlobeNewswire Inc. · Oct 20, 2026▲ Positive

Quick answers

What does Harley-Davidson do?
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint.
What is HOG's market cap?
$3.47B, based on the Nov 3 close of $33.32.
What is HOG's P/E ratio?
17.1× trailing-twelve-month earnings of $202.64M.
Does Harley-Davidson pay a dividend?
Yes. The latest regular dividend was $0.1875 per share (ex-date Sep 15), an annualised yield of 2.25%.
How much of HOG is sold short?
20.7M shares, 21.1% of float, as of Oct 15, 2026.
What sector is HOG in?
Consumer Discretionary, in the Automotive & Transportation Equipment industry.

About Harley-Davidson

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

HQ: Milwaukee, WI7,200 employeesListed Jul 8, 1986harley-davidson.com

Sources: Massive / Polygon daily aggregates (split-adjusted) · SEC filings via Massive · FINRA settlements via Massive · Financial Modeling Prep. Figures are dated where shown; research is informational, not investment advice. Methodology