Both in Textiles, Apparel & Publishing

Purple Innovation vs Smartbird

Over the past year PRPL returned −86.1% and BIRD returned −80.0%; their daily moves had a correlation of -0.02.

PRPL −86.1% BIRD −80.0%Growth of $1, one year, split-adjusted
MetricPRPLBIRD
Price$2.80$1.63
Market cap$12.2M$19.2M
Today+11.11%+2.52%
1 month+29.6%−48.6%
6 months−78.3%−73.2%
Year to date−83.8%−60.2%
1 year−85.9%−81.0%
Revenue growth (YoY)−6.5%—
Gross margin45.2%0.0%
Net margin−3.3%−593.5%
P/E (TTM)——
Price / sales0.0×0.2×
Net cash$23.3M$29.2M
Dividend yield—19.02%
Volatility (60d)116.2%98.6%
Short % of float6.9%16.1%
Next earnings——

Shading marks the stronger figure where one clearly exists (lower is better for valuation and volatility).